The goal of product positioning is to keep our services on top of SMEs’ mind when they’re considering an introduction of new technology and improvement in their business technology.
To be successful, positioning must achieve three objectives:
Our positioning strategy is standing on following three pillars:
Key messages we are communicating are:
- Differentiate our services from the alternatives
- Address important SME buying criteria
- Articulate key service and Technology Brokers characteristics
Our positioning strategy is standing on following three pillars:
- Benefits for SMEs
- Service Attributes
- Building strong relationship between SMEs and TBs
Key messages we are communicating are:
- “We can work together, building strong relationship with vital performance and market outputs.”
- “With mutual cooperation, information and experience exchange, we can achieve great results.”
- “Technology brokers can improve technological and market performances of enterprises”
